Replace the bracketed sections with details from your business. For the most consistent results, keep the work in one conversation so the AI can retain the context you provide—and always review the final copy for accuracy before publishing.
Practical guide
5 AI prompts to strengthen your website’s sales message
Use these five practical prompts to clarify the outcome you offer, build trust, explain your process, remove weak copy, and make the next step easier to choose.
01
The transformation prompt
Act as a conversion copywriter. Based on the business and ideal-client details below, draft two website sections. First, paint a specific picture of the client’s life after the problem is solved, including the emotional and practical benefits. Second, explain the realistic cost of staying in the same situation for another year. Use the client’s language. Avoid hype, fear tactics, guarantees, and invented claims. [Insert details about your business, ideal client, their current frustrations, and their desired outcome.]
02
The trusted guide prompt
Draft a website section that positions me as a trusted guide. Use my origin story to show why I understand the reader’s problem, then use only the verified testimonials below as evidence that I can help. Keep the focus on the client rather than making the section a biography. Do not invent details, credentials, results, or quotations. [Insert your origin story and two or three verified client testimonials.]
03
The methodology prompt
Turn the service process below into a clear, step-by-step method a potential client can understand. For each stage, name the step, explain what happens, and describe what changes for the client. Show why the process is repeatable without promising a guaranteed result. Then adapt it into a concise website section that makes contacting or hiring me feel like the logical next step. [Insert the real steps in your service process.]
04
The friction removal prompt
Review the homepage copy below from the perspective of a cold visitor who does not know me or my business. Flag every headline, claim, paragraph, image description, and call to action that is vague, distracting, unsupported, or unlikely to help the visitor decide. For each item, recommend whether to cut it or sharpen it and explain why. Then provide a section-by-section rewrite using only the facts I supplied and pointing toward one clear action. Ask up to three questions first if essential information is missing. [Paste your current homepage copy.]
05
The decision simplification prompt
Review the service offerings and website structure below. Identify where a visitor may face overlapping choices, unclear labels, competing calls to action, or too many next steps. Recommend a simpler path from first visit to inquiry, including one primary action and any supporting action that is genuinely necessary. Preserve distinct services when they serve meaningfully different needs. [Insert your services, navigation, page sections, and current calls to action.]